One of the primary advantages that magazines have over every other medium is their: 51. What type of advertising is Gretta's Garden considering? d. companies targeting highly selective audiences, with specific economic and social backgrounds. We’ve got course-specific notes, study guides, and practice tests along with expert tutors. 13 November 2020. Children’s newspapers are an excellent choice for French learners because they use simple language and often explain expressions and concepts in more detail than traditional newspapers. ADAPT brings 5 major Digital Media Technology Conferences to Dublin over the next 2 years . news 18 October 2020 His Excellency Mohammad Abdullah Al Gergawi, Minister of Cabinet Affairs, stated that the UAE government excellence development march, led by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has been moving forward for more than 25 years, achieving unprecedented successes in all government fields. Which advantage of magazines does this represent? Which of the following is Flyfisher magazine's audience selectivity based on? As Jeffrey Cole, director of the Center for Digital Communication put it, “For the first time in 60 years, newspapers are back in the breaking news business.” Online, newspapers can compete with broadcast media … a. True, b. Title of article (in quotes); Title of newspaper (if not used above) in italics. True. A reputed lifestyle magazine finds out that the number of its subscribers is declining, and the reason for this is that the magazine is published monthly. 83. What disadvantage of newspapers would prompt her to consider the teen magazine? The youngest of the Cambridge family, aged two, stepped out for his first public appearance in over a year at the weekend. The marketing director still needs to decide whether he should use local spot radio advertising or network radio advertising. (Scenario 13-3) The orange juice retailer believes that the appeal of its product cuts across just about every demographic, geographic, and psychographic segment. 28. They are also interested in the information about the plants and staying up-to-date on what Gretta's Garden has to offer. True, b. When comparing the cost of radio and television advertising, which of the following is true? T hailand worked hard and fought back COVID-19 with public health. Newspapers for children. Traditional radio station owners like him, as well as their advertisers, are concerned about the rise of satellite radio mainly because it: 91. Here are a few you can read: Le journal des enfants (sport, science, culture, good news) 1 jour 1 actu (news) The frequent intrusion of commercials has made television advertising the most distrusted form of advertising among consumers. c. Magazines are free of ad clutter that other forms of media are subjected to. In addition, quality and accuracy are the main target that every publishers aim for, so that, if readers want to read excellent products, they have to pay more to get it. True. Photo by Daniel Lutaaya on Twitter . Ask your own questions or browse existing Q&A threads. The media planner at the agency reminds his client that one of the major limitations of radio may work against the company. For Immediate Release. a. digital and broadcast. Medium Tour Team, Prize Money QR30,000 1. This would suggest the use of: 97. To calculate the rating for a new television show, the number of TV households watching the show must be divided by the number of total TV households in the market. (Scenario 13-1) The agency has designed an ad for a teenage girls' magazine and is fairly sure that the ad will be very effective. 5. He plans to target some southern cities, but wants to use a media class with low absolute cost as well as low cost-per-contact. Passalong readership occurs when other people visit a magazine subscriber's home or professional office and look. 74. a. off-network syndication, first-run syndication, and barter syndication b. network, syndicated, cable, and satellite, c. networks, syndication, AM versus FM, satellite, and Internet/mobile. Publisher city: publishing company, copyright date. 60. To survive as a viable advertising medium, newspapers will have to: b. meet the demands of both audiences and advertisers. In 1983, 90% of our media was owned and controlled by 50 different companies, which, at the time, so concerned author Ben Bagdikian that he penned his now-classic book, The Media Monopoly. 37. 84. Source (From Library of Congress in normal font), Collection name with dates (in italics). Fachpresse News . a. As the paper quality of most magazines is poor, color reproduction can be a problem and may cause creative limitations for advertisers. The user-friendly navigation will let you view the pages of each edition as you would with the printed copy of the newspaper and lets you search instantly, save stories and share them with friends on social media. 55. 52. (Scenario 13-4) After placing the first few simple ads in the local paper, Gretta's Garden realizes that it need to offer customers special offers to help them earn better loyalty. (Scenario 13-4) Gretta's Garden also consults with a media outlet about advertising its products. 2020 Outreach. Radio. What is the program rating for American Family within the Houston market? Students will be engaged and excited to create plot diagrams, timelines, posters, and more.These teacher-created lesson plans and resources contain examples and templates that you can tailor and students can use for assignments and projects. An advertiser wants to focus on teenage girls as a target audience and decides to publish its ads in a fashion magazine for teenage girls. a. Which of the following advantages does it have? They offer a wide range of creative opportunities. Original birth date newspapers are special, personal keepsakes. Hybrid models are very effective for ________ magazines because these models boost a magazine's ability to remain current. In this way, the retailer is buying: 92. Thus, a circle, in which newspaper promotes the website and the website, brings new readers to the newspaper. You find that you can be able to reach more demographics profiles, and this is an excellent medium in the way that you carry out your various activities. Feedback: The advantages of using newspapers as an advertising medium are: excellent coverage of local markets; ads can be placed and changed quickly; ads can be saved; quick consumer response; low cost. 80. 26 Nov. True, 22. 46. Medium is an open platform where readers find dynamic thinking, and where expert and undiscovered voices can share their writing on any topic. For this, you need to use _____ advertising. a. The owner now wants a highly creative, cutting- edge campaign that shows the excitement of playing the guitar and gets the attention of both younger and older musicians. By frequently repeating his advertising messages. As opposed to using digital media, using traditional media makes it easier to make an advertising campaign global. b. c. C wants to reach a local audience at a low cost for space. News . Brits have already been reassured that the Big Man will be flying his sleigh over the UK this year, despite coronavirus restrictions. Thus, one objective for your media plan would be to achieve the widest reach possible. Course Hero is not sponsored or endorsed by any college or university. Magazines attract consumers because of their: 53. 103. (Scenario 13-2) A Midwest sports equipment retailer has its agency set up 60-second commercials on stations in Chicago, Indianapolis, St. Louis, and Milwaukee that regularly cover sports events. 23. (Scenario 13-1) The media planner understands that a teen-oriented magazine will have one big advantage that magazines have over other print and broadcast media. An advantage of magazines is that they are synergistic with digital media. The client finds out, however, that the stations have no standard fees for various spot lengths. The greatest advantage of television as an advertising medium is its ability to: c. send a message through sight and sound. Which of the following is an advantage of magazines as a medium of advertisement? d. the proportion of households that are using TV during a specific time period. (Scenario 132) A nationwide fastfood chain is developing next year's media plan and is reviewing the pros and cons of various media options. 1; 2; 3; last. 32. 72. (Scenario 13-3) To keep costs down, the used car dealer decides to make sure that the ads appear every week beside other car sales ads. Stream new movie releases and classic favorites on HBO.com or on your device with an HBO app. A shoe manufacturer pays part of the media bill when a local shoe store features the manufacturer's brand in its advertising. Dezember 2020. He asks for a quick overview of the creative opportunities offered by various major media. An advertiser who seeks high reception and voluntary audience exposure for his advertisements, should choose magazines as his advertising medium. Quality and excellence are always rewarded. Which of the following statements about the Internet as an advertising medium is true? A factor affecting the future of magazines is that publishers are exploring other ways to take advantage of the interactive digital environment beyond digital version publications. a. 61. It also indicates that the show is being watched by 759,000 households each week in Houston's bigcity market, which has 3,300,000 households with televisions. Excellent. 66. Baltic Centre for Media Excellence project “Development of a Resilient and Informed Media Space in the Baltic States (2019-2021)” Baltic Centre for Media Excellence project “Development of a Resilient and Informed Media Space in the Baltic States (2019-2021)” View more View all work. A nationally distributed line of frozen dinners is to be promoted on radio. a. 56. Is the o n ly medium-term threat to print the fact that most of its current audience will gradually die over the next 30 years? Check back often for new releases and additions. (Scenario 13-4) Gretta's Garden decides to run a more sophisticated ad in an issue of a regional publication, City Garden magazine. Newspapers are an excellent medium for: a. retailers who require a wide range of creative options same as those available in broadcast media. The most widely accessed satellite programming is available from DirecTV and DISH Network. By the time its readers receive an edition, some of the trends suggested by it are already known to them. True. On the basis of both per-contact cost as well as absolute cost, radio is less cost-effective for advertisers than most other forms of media. Our work. Retailers... 13. This results in fragmented audiences. a. barter syndication. Excellence Media, Karl-Walter-Str. 26. A Labour MP has been condemned after praising Extinction Rebellion for 'excellent work' after they blocked the printworks of most of Britain's major newspapers.. Find the best study resources around, tagged to your specific courses. Newspapers are an excellent medium for: a. retailers who require a wide range of creative options same as those available in broadcast media. A media planner is comparing the relative advantages and disadvantages of television and magazines as advertising vehicles for her client. 82. When Geico insurance runs commercials on TV, it gets an advantage that cannot be matched by radio or print media. 40. A grocery chain delivers leaflets that contain an ad about the chain. Media decisions are critically important for two reasons. c. Radio offers a low absolute cost that television can't match. monoBLOCK Excellence Factory – digital und automatisiert . 7 key characteristics of Social Media; 5 characteristics of a good news report; What are kickers and why newspapers use them even today; How to use punctuation marks in headlines; 8 key characteristics of Social Networking Sites; Why the inverted pyramid is the best way to write for web; 7 key differences between Social Media and Traditional Media Pay-for-inquiry advertising is a payment scheme in which the medium gets paid by advertisers based on the number of inquiries received in response to an ad. The Hindu ePaper, a digital replica of the daily newspaper, is designed to provide a familiar reading format to the digital 'on-the-go' consumer. 45. boyens-medien.de; Hamburg; Polizei entdeckt Marihuana und leere Särge in Hamburg ; Hamburg Polizei entdeckt Marihuana und leere Särge in Hamburg . a. television. For advertising to achieve communications and sales objectives, the media placement should . Full access to expert news, sport, business and lifestyle journalism. 59. Course Hero has all the homework and study help you need to succeed! This time it was Profhilo packaging, which won the Golden Award at the European Carton Excellence Awards – the Oscars for packaging, which rewards and … The development of the Internet as a source of free and immediate access to information has forever changed the structure of the news media. The NYTimes published a bunch of photos of Thailand doing things right and titled it No One Knows What Thailand Is Doing Right.Because racism. Radio networks are different from TV networks in the sense that TV networks can deliver programming via satellite, whereas radio networks cannot. Radio advertising has its disadvantages, and many are being addressed at this convention. Which of the following is true of syndicated television? 42. News & Medien Immer gut informiert. The disadvantages of using newspapers are ads compete for attention with other newspaper features; short life span; poor color. Even with the rapid growth of new media, the majority of all advertising dollars in the U.S still go to traditional print, radio, and television media. Instead of seeing that, however, the NYTimes asked if it was something in their blood. 81. Which of the following is true of the media environment today? In order to read e-books or newspapers, the readers have to purchase because the authors and journalists are not working for fun. (Scenario 131) The client is concerned about paying a lot of money for an ad in a fairly new magazine that hasn't. 12. There are four categories of basic TV. News & Media . Get one-on-one homework help from our expert tutors—available online 24/7. For which of these potential advertisers are newspapers most likely to be a suitable choice? b. 48. 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