This is practiced by many companies in the retail industry and in business-to-business sales. Personal selling is a method that personalizes and humanizes the selling process. Many people enjoy working in sales because of the autonomy to make decisions, make deals, and satisfy customers. The idea behind this approach is to … The importance of the personal selling is three fold i.e., the benefits which it provides to business; customer and society. Personal selling to consumers takes place through retail and direct-to-consumer channels. Personal selling is an approach that personalizes the selling process. In the context of personal selling where one to one interaction and relationship building is necessary, ethics plays a major role in sustaining such a relationship. It is face-to-face and oral communication. So, instead of bragging about a product, they step back and listen to the prospects. Personal selling occurs when a company employee, typically a salesperson, has a conversation with a potential customer. Sometimes referred to as personalized selling, the idea is to get to know the customer, assess his or her needs, then tailor the sales process so that the customer’s specific needs are addressed. However, with freedom comes the responsibility to act in ethical ways. Alhough personal selling and direct marketing are both attempts to reach potential customers directly, there are some differences to consider. Personal selling plays a vital role in promotion of goods and services of an organization. Personal selling is an approach to selling that involves the individual efforts of a salesperson to establish and grow rapport with a specific customer. Personal selling is an approach where sellers humanize the sales process and try to help the prospects rather than just selling a product. Sellers try to identify the problems that the prospects are facing and show them a way to eliminate them. It is the primary way to sell products and services in many industries and is particularly common in high value business-to-business sales. In retail, sales representatives interact with customers who come to the business in pursuit of products or services. It allows businesses to help prospects resolve challenges with the use of their product or service, rather than simply selling at them. Personal selling basically is the art of persuading someone either to accept or to follow our ideas and thus lead them to the action we desire. Companies utilize it to assist prospects in finding solutions through their products and services instead of selling at them. Nature of Personal Selling : Personal selling involves direct personal contact between the seller and the buyer. Personal selling is … Personal selling is an important element of promotion mix and an effective promotional tool. 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