Take this opportunity to identify and discuss any tools that are necessary to use in the day-to-day of the job. As the summer … “Tell me about a time when you had a serious conflict with a co-worker or manager. How strong are the behavioral examples given—and how believable? “Tell me about a time when you owned the process of an email campaign from beginning to end.”. Follow up with a question that is more specific, such as: “What is your largest responsibility in your current/last role?”. Even journalism and liberal arts students can answer this question using frameworks they've learned in history and political science courses. One of our own communal workspaces to promote winning together! Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey. Some agencies have experienced in-house teams that manage … Does this candidate work best in silence, or in an open workspace? Hear what makes us great -- straight from our customers. With so many new tech start-ups popping up, there are an insane number of perks that promote a “work hard, play hard” culture. If you are interviewing a candidate for a management position, make sure the people who would be under him/her are in the room for the interview process. Describe a time when you successfully merged the two.”. 5 Job Interview Questions to Ask Marketing Professionals. Next, make sure the candidate would fit in with your team. Take the time to practice your responses aloud to ensure you answer the questions in a clear, concise, and confident manner. Every interviewer has their own style. A focus on results. Mary is a content writer/strategist at Starry, Inc. and an enthusiast of all things Internet. This will make you look competent and serious and will help you collect the information you need to evaluate the company and the job. I wanted to share some of the meaty questions I ask that help me learn about candidates I may add to my agency marketing team. Question 5. Marketing is fundamentally about … If you’re considering an agency change or are thinking about hiring a new marketing partner, here are several questions you should ask before making your decision. Digital marketing is the real thing now. “What are the most important skills you have learned that you would utilize in this position?”. Most of the time candidates miss any discussion about the customer. Bonus points for sharing a personal experience related to the campaign. Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions. Interview Questions for an Email Marketing Role Email marketers, like most marketing jobs, are a combination of hard, technical skills and soft skills. Each marketing role and team measures success differently. These interview questions should help you prepare for B2B marketing agency roles you're interested in, and the conversations that follow. “Why are you looking to make a change?”. Content development? I want to hear the attention to detail, observations, and interest. How should success be measured? Let’s just say you are sitting opposite the interviewer, most likely a 35+ something Vice President – Brand Development or Chief Marketing Officer or Group Head – Sales & Marketing, be sure that he is going to grill you (both in the interview and later on the job). Content and SEO tend to go hand-in-hand, as it is easier to optimize your content before it is published instead of in retrospect! Here are 10 questions to ask a candidate during a marketing interview. Some marketers have specific goals to hit related to traffic or flawless execution, some marketers are simply judged on the quality of their work. (If you’re the one applying for the marketing job, make sure you’re prepared to answer questions like these! What to look for in an answer: Can they name one or more innovative marketing tactics? Maybe you’re planning to hire a marketing agency for the first time. Think of how you would answer these if interviewed for a marketing agency role. Feel free to dive into a corporate structure, the different teams, and how everyone works together to meet their goals. Analytics? They need to be able to change strategies on a dime, identify important metrics, and be on top of their game when measuring quality vs. quantity. Liberal arts students should NOT be discouraged by this. They supervise team members and set marketing objectives. You can even request that they show you a sample report to give you an idea of what they provide. Marketing Directors plan, develop and implement effective marketing campaigns to meet long-term business goals. Ask about a time when the engagement hit a bump – and how the agency responded. I don't expect everyone to say they looked me up on LinkedIn and this isn't about my ego. “Which analytics platforms are you familiar with?”. This is a great way to ease into the marketing interview and start a conversation. When I ask these questions I'm not looking for perfect answers. “What is your favorite piece of recent content?”. Posted on February 24, 2015 by HMG Admin . For example, I commonly hear answers such as launching an email campaign with really cool creative designs and getting a Facebook page created and maybe writing a blog. Is there anything trivial that seems small, but you can’t get off your mind when the interview is over? This candidate should have management skills, attention to detail, and analytical skills. Behavioral Marketing Interview Questions. Unlimited vacation or seeing their teammates succeed and hit their goals? Happy employees, happy life: “Describe how you were able to build positive team spirit in a new group.”. Marketing technologies? But I am very focused on the candidate's thought process and ideas. Look for an understanding of key email marketing concepts from subject line to creative to CTA’s to A/B testing to list management. This question can give you a feel for your candidate’s weak spots as well as their ambitions. graphic design vs. content writing. 19, 2016 by Amy Presuhn in Sales & Marketing Tech. By asking this question, the … When she's not writing words for work, you can find her eating extra-cheesy pizza while planning her next trip. When they start their new roles they are immediately given a project to begin coding or testing. There is so much information on this topic that anyone interested in B2B marketing agencies or corporate roles should thoroughly research this topic. Do they value bonuses, or summer Fridays? “What techniques do you use the measure the quality of your work?  What steps do you take to ensure the desired quality is achieved?”. Super bonus points for candidates who describe how it would be cool to test other elements in the campaign. I hire people for their talent to make things happen, regardless of the level. Finally, take notes! Download a copy of the E-Book by clicking here. Even if this isn’t necessarily something that your company promotes—or even if it is—it can help to see what kind of employee this candidate would be. Social platforms like LinkedIn can help us understand the background and experience of the people we work with. I expect the same from people that will work on my team. These questions are especially important for people that plan to enter into a marketing career or recent college grads coming out of their university education. Watch out for red flags, such as complaining about their manager. For senior level consultant and director positions I expect significant knowledge and experience to describe the process, as they understand it. Listen carefully and follow along on their resume; note what they specifically highlight because this could allude to the most important points of their career. Marketing Director Interview Questions. Finally, address the elephant in the room. 101 Huntington Ave, Floor 7  The marketing team is hiring for several roles right now, and we were lucky enough to receive interview training from our lovely recruiter, Michelle Cataldo, and our great HR manager, Hillary Reilly, and wanted to share our wealth of new-found information. “What kind of management style do you prefer?”. Generally, marketing planning should cover these elements, no matter how big or small the effort involved. As: “what is your favorite piece of recent content? ” the first 100 Days - plan. It correctly, I hear mid-westerners are pretty tall.” interview: `` who do really! 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