Early on in its launch, as TV ads rolled out across the country, it was 21-to-27-year-olds that started driving sales, not their parents. sales tax. $4.00. $150.00. It sold 2.5 million barrels in its first full year, which would put it between production levels of Boston Beer Co. and Yuengling, the two largest, Brewers Association-defined craft brewers in the country. Michelob ULTRA Pure Gold Brewed with organic grains from the country’s finest fields, Michelob ULTRA Pure Gold is the first nationally available USDA certified organic beer. “I’m not an IPA or hobby beer lover, so Mich Ultra is one of my faves,” says Karen Werme, a Philadelphia resident and member of the city’s Fishtown Beer Runners club. Upgrade to PRO ... Be the first person to review this product. Select locations now offer curbside pickup & home delivery And it is aimed directly at Michelob Ultra‘s core consumers active, health-conscious 25- to 44-year-old men and women. Off-premise, the brand still has as much firepower. 5 out of 5 stars (289) 289 reviews $ 10.95. Beer Wars: Saint Archer Gold Takes On Michelob Ultra, Busch Offers 31 States $1 Off Beer For Every Inch of Snow This Winter, Weekend Drinking: New Pale Lagers And Imperial Stouts, Rogue Ales Celebrates 2021 With New Look and New Beers. At the time, just more than a quarter of Americans—nearly 72 million people—were estimated by Gallup polling to be “avoiding carbohydrates” due to the fad diet that focused on protein and fat. After being groomed for six months on shelves and in bars in four test markets, Saint Archer’s above-premium Helles-style light beer booked strong sales and velocity figures  big enough to warrant a national rollout in January. At the time, John Ufheil, vice president of Daytona Beach distributor Daytona Beverages LLC, told The Wall Street Journal he expected it to be a hit. It contains only 85 calories and 2.5-gram carbs. Michelob Ultra Pure Gold Organic Light Lager, 12 Pack Beer, 12 FL OZ Cans. In a decades-long survey by Gallup, a historical high of 62% of respondents indicated they wanted to lose weight in 2004, but less than half that (29%) said they were seriously trying to do so. As craft beer continues to rise and Megabrew brands slowly lose ground, Michelob Ultra is setting its own pace as the fastest-growing domestic beer in the country—and something of a savior for declining brands of parent company Anheuser-Busch InBev. ... MICHELOB ULTRA St. Louis, MO 63118. “It’s important for me to consider calories in the beer I drink because I do drink a lot of beer,” she says. 87 reviews. “Honestly,” says JR Hand, president and CEO of Hand Family Companies, which oversees five different distributor business locations in Illinois, Kentucky, and Tennessee. The New York Times reported that 37% of Ultra drinkers were women at the time, 16% higher than what was being tracked for all of beer. Michelob ULTRA Pure Gold is the first national organic beer brand to hit the market and is made with ingredients inspired by nature with only 85 calories and 2.5 carbs. Michelob Ultra Organic Seltzer is 6 times filtered and […] If the narrator of this story was Ron Howard, he’d quickly add, “You aren’t.” And yet, the narrative is spot-on. And to no one’s surprise, we found that when we get consumers to try it, they buy it.”, “The primary thing that attracted us to Saint Archer from the start was the amazing job the team did building this brand naturally in the active-lifestyle space. Beer gear, Artwork, and Publications that’ll drive you to drink, 37% of Ultra drinkers were women at the time, more than 42 million chicken wings a week, buying less soda and more “enhanced” water. “I’m almost 40, so it’s very easy to put on weight as my metabolism slows down.”. Get it today with Same Day Delivery, Order Pickup or Drive Up. 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