ADVERTISEMENTS: Such factors may be classified as factors relating to: 1. Heavy and bulky products like cement, steel and electrical equipment’s are also distributed directly or through short channels. The selection of channel is not an easy job. Distribution channels are a key element in all the marketing strategies that revolve around the product. Important factors affecting the choice of channels of distribution by the manufacturer are: Considerations Related to Product. For example, requirement of complex legal formalities at each step of distribution induces the companies to opt for shorter channels. Producer factors: Product features, size, shape, color, durability, perishability, Value of product etc are the factors that constitute the product characteristics. products are perishable in nature like eggs, milk etc, they are supplied directly or with the help of short channels. Company Characteristics 4. Following factors relating to the market are particularly significant. Factor # 1. Industrial/Consumer Product. Factors that influence a choice of distribution channels. (a) Consumer or industrial market: Factors Related to Company: Company’s internal situations have direct impact on choice of marketing channel. Markets Factors/Consumer Factors 3. A semi- structured questionnaire was used to collect the relevant data, while frequency The factors affecting the choice of distribution channels, They may be described as under: 1. 2389 words (10 pages) Essay. They help you reach the customer in a way to maximise your revenue and brand awareness. Choice of appropriate channel of distribution is a very important marketing decision, which affects the performance of an organisation. But, illegal products are distributed by direct channels for secrecy purpose. Environmental factors such as economic constraints and legal policies play an important role in the choice of channel of distribution. If the product can be marketed to more than one segment, multiple distribution channels may be required. Channels used for competitive products may also influence the choice of distribution channels. Market considerations: The nature and type of customers is an important consideration in the choice of a channel of distribution. They are: Characteristics of the product: If the . Market Factors. Product’s availability, ease of access, and the way it reaches the customer influence its demand at many levels. Middlemen Consideration 5. 2. Nature of Product: The is the first and most important consideration. Highlight factors that may influence the choice of a distribution channel. ... (Virtual Advisor, 2000).The mentioned factors along with the impeccable physical infrastructure witnessed in the European Union have helped in aiding the smooth and fast flow of goods and services in the extensive distribution channels. Environment. Buying behavior may influence a channel decision. 2. Product Characteristics: The product characteristic plays an important role in influencing the channel selection. Let me give certain points that you have to considered before selection of the channel 1. When a manufacturer selects some channel of distribution he/she should take care of such factors which are related to the quality and nature of the product. Environmental Factors. Explain any five factors which affect the choice of channels of distribution. Nature of the product. This research was a descriptive study involving 60 firms. 4. 5. Quite obviously, permitted (legal) products can be distributed by any convenient channel of distribution. Answers. Highlight factors that may influence the choice of a distribution channel. The factors influence the choice of distribution channel. This study sought to investigate the nature of distribution channels for small- scale manufacturing firms in Thika town and the factors, which influence the choice of these channels. 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